| | |        |
 |
Creation and implementation of a trade marketing concept for Quality Management that first of all strengthens the competiveness of the specialized retailer and secondly possesses a signalling character for the customers in the market: The BSS-Seal of Approval.
- Ascertainment of the dealer-specific success factors in expert discussions and dealer rounds
- Selection and coordination of the auditing and consultancy firms
- Development of a requirements catalogue, questionnaire and the procedure details
- Procedural testing in pilot certifications
- Planning and production of the communication mediums (i.e. key visual, information folders, customer flyers, advertising templates)
- Support as the official coordination unit for the retailers during the entire process
|
|
|
