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Strategic consulting regarding the implementation of various football activities within the company and brand marketing:
- Development and implementation of testimonial sponsorships, contract negotiations and integration in the marketing activities
- Implementation of the kick-off media conference in Zurich, Switzerland
- Development, negotiation and implementation of media co-operations (e.g. with 20 Minuten, Euro Soccer, Rot-Weiss)
- Development of trade marketing activities
- Consultation and integration of the grass-roots programme "Coca-Cola Junior League"
- Creation, realisation and activation of the "Coca-Cola Best Trick Contest"
- Creation, realisation and activation of the FIFA Youth Cup
- Creation, realisation and coordination of the Coca-Cola Junior League Video Portal on www.football.ch
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